Websites targeting kids
While looking for companies that target children, I ran across the Capri Sun website. I found this website very interesting. I have also seen their commercials, and they use the same marketing technique in those as well. When the page pops up, it displays the word disrespectoids in huge letters. It also has interesting looking characters. This immediately grabbed my attention. The site redirects you to a game, and it is definitely geared towards children. The message they are sending, is to “respect the pouch.” It is a very fun and interactive site! The starburst site also attracts a younger audience. Their website is very colorful and interactive. When you scroll over the different options, they move and do cool things. I really enjoyed looking at this site, because it is not boring at all. They use great marketing techniques, in order to keep their audience entertained. The frosted flakes website has a great message, it encourages children to stay active. I can see where this website would attract both a younger and older audience. It is not outrageously childish, or too serious.
